Brand & Campaign

The Cantonal Banks as a group run a joint umbrella brand strategy. TV ads and other tools are used to communicate the values of the «Cantonal Bank» brand to the general public. The current «Success» image campaign is a good example of this.

«Growing together.» means being successful together.
The campaign is based on the core values of closeness to customers, continuity and competence. It takes up the idea that success means something different to each individual person, and that the best investment advisory service is, therefore, a very personal one. With their strong regional roots, the Cantonal Banks know their clients very well and respect them enormously. This local and emotional link is very much appreciated by customers. They tend to remain loyal to their Cantonal Bank, often from childhood right through to old age. Because the Cantonal Banks know and understand their customers, they can deal effectively with these customers’ changing needs, and can successfully advise them over the long term. They can, for example, devise an investment strategy that precisely matches an individual customer’s age, risk profile, personal circumstances, income and assets. The Cantonal Banks position themselves as banks with advisors whose knowledge and skills go far beyond their knowledge of economics, money and banking: they are experts at identifying what people need. They know their customers better, so they work for them more successfully, which is what allows them to «grow together» with them.

The TV ads communicate this closeness to customers, continuity and, in particular, investment expertise. They use authentic stories, the familiar VSKB music and convincing, real protagonists. These are the ingredients of the latest Cantonal Bank image advertising. The films consist of short, self-contained sequences in which different people make a statement about what success means to them personally. The ads end with a Cantonal Bank employee saying: «For us at the Cantonal Bank, success is a satisfied customer. And because success means something different to each and every client, the best investment advice is personal.»

TV-Spots

» «artist» commercial: 45 seconds
» «apiculturist» commercial: 45 seconds
» «family»: 45 seconds

» «artist» commercial: 32 seconds
» «apiculturist» commercial: 32 seconds
» «family»: 32 seconds

Contact us.

If you have any questions or suggestions about our products or services, please use the contact form.